Marketing Technology case study
A CPA Network Handles Four Times the Traffic
A CPA affiliate network was processing more traffic than its existing infrastructure could reliably handle.
- Project type
- Affiliate network platform
- Industry
- Marketing Technology
- Services
- Custom Software Development, API Integration
At a glance
- Traffic capacity
- 300%more
- Payout delays
- 60%fewer
- Availability
- 99.98%
Overview
The Summary.
A CPA affiliate network was processing more traffic than its existing infrastructure could reliably handle. Routing delays, slow payouts, and difficult partner integrations affected daily work. The team also lacked live media buying tools, leaving revenue opportunities unaddressed. VARTEQ developed a service for high traffic volumes and tools for affiliate operations, improving routing, payouts, and coordination with partners.
About the project. A CPA affiliate network that connects campaign traffic, partners and payouts.
Engagement length. 5 months to delivery; 2 weeks of setup and planning. Original plan: 6 months.
The challenge.
- Client need: Growing campaign traffic was causing routing delays and payout problems. The network also needed media buying controls and better connections to partner services.
- Discovery findings: Aging infrastructure, manual affiliate administration, and limited monitoring were behind the delays. Payouts and media buying tasks needed automated controls.
The solution.
- A high-volume routing service, configurable affiliate payout panels, partner integrations, a media buying admin panel, Telegram notifications, and an API for users and partners.
We used cloud infrastructure and microservices to support increasing traffic and keep the service available during failures. The work included:
- A routing service designed for high traffic volumes.
- Configurable affiliate panels for managing payouts.
- API connections to partner systems, including Affise.
- An admin panel for managing media buying campaigns.
- A Telegram bot that sends updates as events occur.
- A documented API for users and integration partners.
Services on this project
Technologies used
- Affise integration
- Telegram bot
- APIs
- Cloud infrastructure and microservices
The outcome.
- Setup and planning: 2 weeks.
- Planned implementation: 6 months.
- Actual delivery: 5 months.
- The network could handle 300% more traffic.
- Automated affiliate panels improved partner onboarding by 40%.
- Routing improvements and automation reduced operating costs by 25%.
- Payout delays fell by 60%.
- Availability reached 99.98% after deployment.
- Partner satisfaction increased by 45% with clearer records and live notifications.
| Metric | Before | After |
|---|---|---|
| Traffic Volume Handling | Max 500K clicks/day | Scaled to 2M+ clicks/day |
| Payout Processing | Manual, took 3-5 days | Automated, processed in hours |
| Partner Onboarding | Slow verification, manual approvals | 40% faster via automated affiliate panel |
| System Uptime | 95% uptime with frequent slowdowns | 99.98% uptime with cloud-based scaling |
| Operational Costs | High manual labor & inefficiencies | 25% cost reduction via automation |
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