Automotive case study
Online Vehicle Sales, Financing, and Auctions for US Dealers
A startup founded by a US car dealer wanted to build a platform for online vehicle sales across the country, with a broader global ambition.
- Project type
- Automotive ecommerce platform
- Industry
- Automotive
- Location
- United States
- Services
- Custom Software Development, API Integration
At a glance
- Online sales, first quarter
- 25%up
- Lead generation per dealer
- 25-35%up
- Delivery
- 3.5months
Overview
The Summary.
A startup founded by a US car dealer wanted to build a platform for online vehicle sales across the country, with a broader global ambition. Most dealership sites could display inventory but offered limited ecommerce functionality. VARTEQ built an online store on a reusable framework, adding transaction processing and live analytics. Dealers gained a way to sell online and better understand customer activity.
About the project. A startup founded by a US car dealer, with a platform for dealership websites.
Engagement length. 3.5 months to delivery; 2 weeks of setup and planning. Original deployment plan: 12 months.
The challenge.
- Client need: Dealership websites were largely vehicle catalogs. Buyers could view listings but had to leave the site to complete a purchase, even as demand for online car buying grew.
- Discovery findings: Dealers needed ecommerce software that would fit their existing websites and support large-scale data analysis.
The solution.
- A vehicle ecommerce platform with online sales, financing, leasing, and auction features. The software used a reusable framework and connected to the dealers’ existing sites.
We used prebuilt plugins to reduce setup and integration work, then worked with dealership teams to adapt the platform to their requirements. The rollout included data migration and CRM connections. Real-time analytics and an architecture designed for growing traffic supported the dealers as transaction volumes increased.
Services on this project
The outcome.
- Setup and planning: 2 weeks.
- Planned deployment period: 12 months.
- Actual delivery: 3.5 months.
- Online sales rose 25% in the first quarter after launch.
- Workflow automation and CRM integration cut operating costs by 20%.
- Dealers recorded an average 25-35% increase in lead generation.
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